![]() ![]() On average, Semrush more closely matched search impressions measured by GSC.You can see the overview of our findings and their multiplier below. In our analysis, we included brands from these categories: ![]() We then created a multiplier so we could measure and compare the effectiveness of both tools against GSC. We pulled the data for 10 brands across different industries and compared their top 100 keywords data from GSC monthly impressions with the estimated monthly search volume predicted by Semrush and Ahrefs. Find multipliers: What do you need to multiply your search volume by to get a semi-accurate projectionĪll of this should allow you to be able to have more confidence in your ability to forecast impressions and search volume both for yourself or for communicating initiatives with leadership.Find outliers: What types of keywords are not accurate?.Determine overall accuracy: How accurate is search volume for keywords you are ranking for?.Project traffic (in combination with CTR)īy comparing estimated search volume to impressions, you can:.The purpose of using this estimation is typically to: You’ll likely already know that search volume is an estimation of how much a query is searched in a certain region per month. Our recent research demonstrates why it can be dangerous to blindly trust these tools for judging estimated search volume as the be-all and end-all of traffic predictions. We’ve noticed some patterns that have made us very glad we do this for clients so we’ve done more expansive research to investigate it further. We regularly cross-check this with Google Search Console data to verify the accuracy of search volume estimates so we can make better predictions and recommendations. Like most SEOs and agencies, whenever we work on projects, we use search volume as an indicator of how much potential traffic various keyboards could generate. ![]()
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